{"id":1522,"date":"2021-07-30T00:28:00","date_gmt":"2021-07-29T22:28:00","guid":{"rendered":"https:\/\/luxurymagazine.cz\/?p=1522"},"modified":"2021-10-29T02:41:08","modified_gmt":"2021-10-29T00:41:08","slug":"mcdonalds-tmbk-zahajili-aukci-nft-pro-dobrou-vec-za-kolik-se-maestropiece-vydrazi","status":"publish","type":"post","link":"https:\/\/luxurymagazine.cz\/index.php\/2021\/07\/30\/mcdonalds-tmbk-zahajili-aukci-nft-pro-dobrou-vec-za-kolik-se-maestropiece-vydrazi\/","title":{"rendered":"McDonald\u00b4s & TMBK zah\u00e1jili aukci NFT pro dobrou v\u011bc. Za kolik se Maestropiece vydra\u017e\u00ed?"},"content":{"rendered":"\n

V\u010dera odstartovala digit\u00e1ln\u00ed aukce obrazu Maestropiece od TMBK, kter\u00fd vznikl ve spolupr\u00e1ci McDonald\u2019s a Tom\u00e1\u0161e B\u0159\u00ednka. Ta je jejich prvn\u00edm vstupem do taj\u016f NFT um\u011bn\u00ed, z\u00e1rove\u0148 se j\u00ed McDonald\u2019s st\u00e1v\u00e1 prvn\u00ed a zat\u00edm jedinou spole\u010dnost\u00ed v \u010cesk\u00e9 republice, kter\u00e1 vytvo\u0159ila NFT d\u00edlo s lok\u00e1ln\u00edm um\u011blcem. C\u00edlem spolupr\u00e1ce je podpo\u0159it v\u00fdjime\u010dn\u00fd burger Maestro, kter\u00fd je nyn\u00ed v nab\u00eddce restaurac\u00ed, v\u00fdjime\u010dnou kampan\u00ed. Dra\u017eba burgeru, kter\u00fd v\u0161ak nenajdete ani na tal\u00ed\u0159i, ani na olejov\u00e9m pl\u00e1tn\u011b, ale bude v\u011b\u010dn\u00fdm digit\u00e1ln\u00edm d\u00edlem ve va\u0161\u00ed sb\u00edrce, se uskute\u010dn\u00ed v druh\u00e9 polovin\u011b \u010dervence a jej\u00ed v\u00fdt\u011b\u017eek bude ur\u010den Nada\u010dn\u00edmu fondu D\u016fm Ronalda McDonalda na podporu rodin v\u00e1\u017en\u011b nemocn\u00fdch d\u011bt\u00ed.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

U\u017e jste se n\u011bkdy setkali se zkratkou NFT? Pokud ne, nen\u00ed to \u017e\u00e1dn\u00e1 ostuda, v technologick\u00e9m sv\u011bt\u011b se jedn\u00e1 o horkou novinku. Na druhou stranu je velmi pravd\u011bpodobn\u00e9, \u017ee se s n\u00ed budeme setk\u00e1vat st\u00e1le \u010dast\u011bji \u2013 jde zat\u00edm patrn\u011b o nejlep\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed zp\u016fsob, jak obchodovat s digit\u00e1ln\u00edm um\u011bn\u00edm podobn\u00fdm zp\u016fsobem, jak\u00fdm obchod s um\u011bleck\u00fdmi d\u00edly funguje ve skute\u010dn\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

NFT = z\u00e1ruka, \u017ee origin\u00e1l je jen jeden<\/strong><\/h2>\n\n\n\n

P\u0159edstavte si, \u017ee v internetov\u00e9 aukci koup\u00edte obraz, fotografii nebo t\u0159eba video od zn\u00e1m\u00e9ho um\u011blce. Zaplat\u00edte spoustu pen\u011bz a t\u011b\u0161\u00edte se z origin\u00e1lu, ov\u0161em pak p\u0159ijde studen\u00e1 sprcha \u2013 n\u011bkdo na internet pov\u011bs\u00ed b\u016fhv\u00edkde z\u00edskanou digit\u00e1ln\u00ed kopii t\u00e9ho\u017e d\u00edla, za p\u00e1r dn\u00ed je ho v\u0161ude plno a va\u0161e investice r\u00e1zem ztr\u00e1c\u00ed na hodnot\u011b, proto\u017ee digit\u00e1ln\u00ed reprodukce jsou na rozd\u00edl od t\u011bch fyzick\u00fdch k nerozezn\u00e1n\u00ed od origin\u00e1lu. A pr\u00e1v\u011b tohle NFT \u0159e\u0161\u00ed \u2013 pomoc\u00ed tzv. unik\u00e1tn\u00edch token\u016f zalo\u017een\u00fdch na blockchainov\u00e9 technologii z\u00edsk\u00e1te koup\u00ed z\u00e1ruku, \u017ee jste vlastn\u00edkem origin\u00e1lu jen a jen vy. Bezcenn\u00e9 tak budou v\u0161echny ony sta\u017een\u00e9 kopie, va\u0161e d\u00edlo si svou cenu udr\u017e\u00ed. Blockchain je asi nejbezpe\u010dn\u011bj\u0161\u00edm zp\u016fsobem, jak v sou\u010dasn\u00e9m digit\u00e1ln\u00edm sv\u011bt\u011b zaru\u010dit pravost obsahu, ostatn\u011b proto ho vyu\u017e\u00edvaj\u00ed kryptom\u011bny. Krom\u011b toho m\u00e1 NFT dal\u0161\u00ed nesporn\u00e9 v\u00fdhody, mezi ty pat\u0159\u00ed trvalost a st\u00e1lost technologie, NFT je nav\u00edc jedinou formu, jak v digit\u00e1ln\u00edm prost\u0159ed\u00ed umo\u017enit absolutn\u00ed vlastnictv\u00ed. A \u017ee NFT nen\u00ed jen trend v krypto sv\u011bt\u011b, ale v\u011b\u0159\u00ed mu i sv\u011bt velk\u00e9ho um\u011bn\u00ed dokl\u00e1d\u00e1 fakt, \u017ee letos v b\u0159eznu se NFT kol\u00e1\u017e um\u011blce Beepla prodala v aukci za bezm\u00e1la 70 milion\u016f dolar\u016f, co\u017e je jasn\u00fd digit\u00e1ln\u00ed rekord.<\/p>\n\n\n\n

\u010cesk\u00e1 stopa v NFT um\u011bn\u00ed<\/strong><\/h2>\n\n\n\n

N\u011bkolik \u010desk\u00fdch um\u011blc\u016f se ji\u017e do tvorby digit\u00e1ln\u00edch d\u011bl zapojilo na vlastn\u00ed p\u011bst, v sou\u010dasn\u00e9 dob\u011b ale vstupuje d\u00edky spole\u010dnosti McDonald\u2019s \u010cesko i do sv\u011bta digit\u00e1ln\u00edch komer\u010dn\u00edch spoluprac\u00ed a zanech\u00e1v\u00e1 tam v\u00fdznamnou stopu. Podobn\u00e1 spolupr\u00e1ce, tedy um\u011blce a komer\u010dn\u00edho \u010di korpor\u00e1tn\u00edho subjektu, je toti\u017e v \u010cesk\u00e9 republice historicky prvn\u00ed. Fastfoodov\u00fd \u0159et\u011bzec jej\u00edm prost\u0159ednictv\u00edm p\u0159edstavuje novou \u0159adu jedine\u010dn\u00fdch burger\u016f Maestro, kter\u00e9 do sv\u011bta pos\u00edl\u00e1 vskutku velkolep\u011b \u2013 kol\u00e1\u017e\u00ed zn\u00e1m\u00e9ho um\u011blce a satirika Tom\u00e1\u0161e B\u0159\u00ednka alias TMBK. Ten pro McDonald\u2019s vytvo\u0159il d\u00edlo, kter\u00e9 se dra\u017e\u00ed v r\u00e1mci speci\u00e1ln\u00edch microsite www.maestropiece.cz<\/a> a www.maestropiece.sk<\/a>.<\/p>\n\n\n\n

\u201eMcDonald\u2019s je spole\u010dnost, kter\u00e1 sleduje trendy a inovace nejen u n\u00e1s, ale v cel\u00e9m sv\u011bt\u011b. Jsme progresivn\u00ed a neboj\u00edme se proto na\u0161e produkty p\u0159edstavit neot\u0159ele, v r\u00e1mci \u0161kolen\u00ed t\u0159eba \u010dasto vyu\u017e\u00edv\u00e1me mo\u017enost\u00ed virtu\u00e1ln\u00ed reality, nebo se pustit do odv\u00e1\u017en\u011bj\u0161\u00edch a inovativn\u00edch projekt\u016f. Maestro je d\u00edky specifick\u00fdm ingredienc\u00edm mistrovsk\u00e9 d\u00edlo, kter\u00e9 si zaslou\u017e\u00ed v\u00fdjime\u010dn\u00fd p\u0159\u00edstup i form\u00e1t. Proto p\u0159ich\u00e1z\u00edme s jeho vyobrazen\u00edm ve form\u00e1tu NFT. Jeho fanou\u0161ci si jej budou moci vydra\u017eit a t\u011b\u0161it se z n\u011bj po cel\u00fd \u017eivot,\u201c <\/em>\u0159\u00edk\u00e1 marketingov\u00fd \u0159editel McDonald\u2019s \u010cR a SK Martin Troup.<\/p>\n\n\n\n

Dra\u017eba je ve\u0159ejn\u00e1, m\u016f\u017ee se j\u00ed z\u00fa\u010dastnit kdokoli. Ten, kdo d\u00edlo z\u00edsk\u00e1 za nejvy\u0161\u0161\u00ed nab\u00eddku si krom\u011b cenn\u00e9ho um\u011bleck\u00e9ho origin\u00e1lu odnese i h\u0159ejiv\u00fd pocit p\u0159\u00edsp\u011bvku na dobrou v\u011bc. Cel\u00fd v\u00fdt\u011b\u017eek aukce toti\u017e p\u016fjde na konto Nada\u010dn\u00edho fondu D\u016fm Ronalda McDonalda, kter\u00fd podporuje rodiny v\u00e1\u017en\u011b a dlouhodob\u011b nemocn\u00fdch d\u011bt\u00ed. Pr\u00e1v\u011b pro n\u011b se v sou\u010dasn\u00e9 dob\u011b v are\u00e1lu Fakultn\u00ed nemocnice Motol stav\u00ed d\u016fm, kter\u00fd rodinn\u00fdm p\u0159\u00edslu\u0161n\u00edk\u016fm hospitalizovan\u00fdch d\u011bt\u00ed poskytne ubytov\u00e1n\u00ed, z\u00e1zem\u00ed a komfort v jejich nelehk\u00e9 situaci.<\/p>\n\n\n\n

Box. 1.<\/strong><\/h2>\n\n\n\n

Soupe\u0159 o titul \u201cNejdra\u017e\u0161\u00ed burgery v historii\u201c<\/strong><\/h3>\n\n\n\n

Jm\u00e9no: Maestropiece od TMBK<\/strong><\/p>\n\n\n\n

Porce stoj\u00ed: Spole\u010dnost odhal\u00ed po skon\u010den\u00ed aukce 4. srpna 2021<\/p>\n\n\n\n

Slo\u017een\u00ed: Maestro je v\u00fdb\u011brov\u00fd burger v nab\u00eddce restaurac\u00ed McDonald\u00b4s, jeho\u017e hlavn\u00ed p\u0159ednost\u00ed je jeho \u0161\u0165avnatost. T\u00e9 je dosa\u017eeno kombinac\u00ed specifick\u00fdch ingredienc\u00ed jako je vy\u0161\u0161\u00ed pl\u00e1tek 100% hov\u011bz\u00edho masa a dvojit\u00e9 mno\u017estv\u00ed om\u00e1\u010dek, nav\u00edc v kombinaci s k\u0159upavou slaninou, vyzr\u00e1l\u00fdm ement\u00e1lem a \u010derstvou zeleninou, to v\u0161e zasazen\u00e9 do pr\u00e9miov\u00e9 \u201cshiny\u201c \u017eemle. To v\u0161e d\u011bl\u00e1 z Maestra mistrovsk\u00fd a \u0161\u0165avnat\u00fd kus. I proto McDonald\u2019s inicioval spolupr\u00e1ci s um\u011blcem, kter\u00fd m\u00e1 v \u010desk\u00fdch kruz\u00edch \u0161\u0165\u00e1vu. D\u00edlo od TMBK p\u0159edstavuje \u0161\u0165avnatost burgeru ve sv\u00e9r\u00e1zn\u00e9 kol\u00e1\u017ei, kterou prostupuje jeho styl a smysl pro satiru.<\/p>\n\n\n\n

Zaj\u00edmavost: Prvn\u00ed \u010desk\u00e1 spolupr\u00e1ce komer\u010dn\u00ed spole\u010dnosti a um\u011blce ve sv\u011bt\u011b NFT \u2013 digit\u00e1ln\u00edho um\u011bn\u00ed.<\/p>\n\n\n\n

Box. 2.<\/strong><\/h2>\n\n\n\n

\u201cNejdra\u017e\u0161\u00ed burgery v historii\u201c<\/strong><\/h3>\n\n\n\n
  1. Jm\u00e9no: Golden Boy<\/strong><\/li><\/ol>\n\n\n\n

    Porce stoj\u00ed: $5964<\/p>\n\n\n\n

    Kam na n\u011bj: De Daltons, Nizozemsko.<\/p>\n\n\n\n

    Slo\u017een\u00ed: Burger se skl\u00e1d\u00e1 z \u017eemle vyroben\u00e9 z vyhl\u00e1\u0161en\u00e9ho \u0161ampa\u0148sk\u00e9ho Dom Perignon, kter\u00e1 je zdoben\u00e1 pl\u00e1tky jedl\u00e9ho zlata. Maso poch\u00e1z\u00ed z japonsk\u00e9ho hov\u011bz\u00edho wagyu, kter\u00e9 zdob\u00ed b\u00edl\u00fd lan\u00fd\u017e, kavi\u00e1r z vyzy velk\u00e9, maso z alja\u0161sk\u00e9ho b\u00edl\u00e9ho kraba, \u0161pan\u011blsk\u00e1 \u0161unka Ib\u00e9rico a barbecue om\u00e1\u010dka vyroben\u00e1 z cibetkov\u00e9 k\u00e1vy a vz\u00e1cn\u00e9 sudov\u00e9 whisky Macallan.<\/p>\n\n\n\n

    Zaj\u00edmavost: V\u00fdt\u011b\u017eek z burgeru byl darov\u00e1n na charitu. Jeho p\u0159\u00edprava se odhaduje na 9 hodin a stoj\u00ed za n\u00ed holandsk\u00fd \u0161\u00e9fkucha\u0159 Robbert Jan de Veen.<\/p>\n\n\n\n

    1. Jm\u00e9no: Nespecifikovan\u00e9<\/strong><\/li><\/ol>\n\n\n\n

      Porce stoj\u00ed: $5000<\/p>\n\n\n\n

      Kam na n\u011bj: Juicys Outlaw Grill, Corvallis, Oregon, USA<\/p>\n\n\n\n

      Slo\u017een\u00ed: Nejv\u011bt\u0161\u00ed burger s v\u00e1hou 352.44 kg byl v nab\u00eddce Juicys Outlaw Grill, zn\u00e1m\u00e9m foodtracku. Byl na menu jeden rok od \u010dervna 2011\/2012.<\/p>\n\n\n\n

      Zaj\u00edmavost: Mus\u00edte ho objedn\u00e1vat s dvoudenn\u00edm p\u0159edstihem.<\/p>\n\n\n\n

      1. Jm\u00e9no: FleurBurger5000<\/strong><\/li><\/ol>\n\n\n\n

        Porce stoj\u00ed: $5000<\/p>\n\n\n\n

        Kam na n\u011bj: Fleur de Lys, Mandalay Bay, Las Vegas<\/p>\n\n\n\n

        Slo\u017een\u00ed: Placka masa se skl\u00e1d\u00e1 z hov\u011bz\u00edho Wagyu a z foie gras<\/a>, kter\u00e9 bylo va\u0159en\u00e9 ve speci\u00e1ln\u00ed om\u00e1\u010dce. To v\u0161e v lan\u00fd\u017eov\u00e9 brio\u0161ce posypan\u00e9 \u010dern\u00fdm lan\u00fd\u017eem. K j\u00eddlu se pod\u00e1v\u00e1 l\u00e1hev Chateau Petrus 1990.<\/p>\n\n\n\n

        Zaj\u00edmavost: Koncept je zalo\u017een na vinn\u00e9m p\u00e1rov\u00e1n\u00ed. V\u00edno je serv\u00edrov\u00e1no ve sklenic\u00edch zn\u00e1m\u00e9 zna\u010dky Ichendorf, kter\u00e9 po konzumaci dostanete jako d\u00e1rek dom\u016f.<\/p>\n\n\n\n

        1. Jm\u00e9no: Glamburger<\/strong><\/li><\/ol>\n\n\n\n

          Porce stoj\u00ed $1800<\/p>\n\n\n\n

          Kam na n\u011bj: Honky Tonky, Chelsea, London<\/p>\n\n\n\n

          Slo\u017een\u00ed: Slanina pota\u017een\u00e1 javorov\u00fdm sirupem, kavi\u00e1r z belugy a kachn\u00ed vejce vyuzen\u00e9 na b\u00edl\u00e9m o\u0159echu pokryt\u00e9 zlat\u00fdm listem, uvnit\u0159 s \u010dern\u00fdm lan\u00fd\u017eem Brie, kter\u00fd mu uprost\u0159ed dod\u00e1v\u00e1 na tekutosti. Brio\u0161ka je ochucena japonskou matchou \u2013 druh pr\u00e1\u0161kov\u00e9ho zelen\u00e9ho \u010daje \u2013 a kr\u00e9movou majon\u00e9zou, kter\u00e1 je pota\u017een\u00e1 op\u011bt zlat\u00fdm listem. Glamburger je zdoben\u00fd mangem a sosem ze \u0161ampa\u0148sk\u00e9ho postrouhan\u00fdm b\u00edl\u00fdm lan\u00fd\u017eem. Obsahuje 2 618 kalori\u00ed!<\/p>\n\n\n\n

          Zaj\u00edmavost: \u0160\u00e9fkucha\u0159 Chris Large na burgeru spolupracoval s komer\u010dn\u00edm partnerem slevov\u00fdm port\u00e1lem Groupon, kter\u00fd d\u00e1val k burgeru jeden zdarma. V\u00fdvoj trval 3 t\u00fddny.<\/p>\n\n\n\n

          1. Jm\u00e9no: Kobe Beef and Maine Lobster Burger <\/strong><\/li><\/ol>\n\n\n\n

            Porce stoj\u00ed: $777<\/p>\n\n\n\n

            Kam na n\u011bj: Le Burger Brasserie, Las Vegas<\/p>\n\n\n\n

            Slo\u017een\u00ed: Burger se skl\u00e1d\u00e1 z hov\u011bz\u00edho Kobe, \u010derstv\u00e9ho humra, karamelizovan\u00e9 cibulky, hermel\u00ednu, parmsk\u00e9 \u0161unky, 100let\u00e9ho balsamikov\u00e9ho octa. K j\u00eddlu dostanete l\u00e1hev \u0161ampa\u0148sk\u00e9ho Rose Dom Perignon.<\/p>\n\n\n\n

            <\/div>\n\n\n\n
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              <\/div>\n","protected":false},"excerpt":{"rendered":"

              V\u010dera odstartovala digit\u00e1ln\u00ed aukce obrazu Maestropiece od TMBK, kter\u00fd vznikl ve spolupr\u00e1ci McDonald\u2019s a Tom\u00e1\u0161e B\u0159\u00ednka. Ta je jejich prvn\u00edm vstupem do taj\u016f NFT um\u011bn\u00ed, z\u00e1rove\u0148 se j\u00ed McDonald\u2019s st\u00e1v\u00e1 prvn\u00ed a zat\u00edm jedinou spole\u010dnost\u00ed v \u010cesk\u00e9 republice, kter\u00e1 vytvo\u0159ila NFT d\u00edlo s lok\u00e1ln\u00edm um\u011blcem. C\u00edlem spolupr\u00e1ce je podpo\u0159it v\u00fdjime\u010dn\u00fd burger Maestro, kter\u00fd je nyn\u00ed v nab\u00eddce restaurac\u00ed, […]<\/p>\n","protected":false},"author":3,"featured_media":1527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,7,2,13],"tags":[],"yoast_head":"\nMcDonald\u00b4s & TMBK zah\u00e1jili aukci NFT pro dobrou v\u011bc. Za kolik se Maestropiece vydra\u017e\u00ed? - LUXURYMAGAZINE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxurymagazine.cz\/index.php\/2021\/07\/30\/mcdonalds-tmbk-zahajili-aukci-nft-pro-dobrou-vec-za-kolik-se-maestropiece-vydrazi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u00b4s & TMBK zah\u00e1jili aukci NFT pro dobrou v\u011bc. Za kolik se Maestropiece vydra\u017e\u00ed? - LUXURYMAGAZINE.cz\" \/>\n<meta property=\"og:description\" content=\"V\u010dera odstartovala digit\u00e1ln\u00ed aukce obrazu Maestropiece od TMBK, kter\u00fd vznikl ve spolupr\u00e1ci McDonald\u2019s a Tom\u00e1\u0161e B\u0159\u00ednka. Ta je jejich prvn\u00edm vstupem do taj\u016f NFT um\u011bn\u00ed, z\u00e1rove\u0148 se j\u00ed McDonald\u2019s st\u00e1v\u00e1 prvn\u00ed a zat\u00edm jedinou spole\u010dnost\u00ed v \u010cesk\u00e9 republice, kter\u00e1 vytvo\u0159ila NFT d\u00edlo s lok\u00e1ln\u00edm um\u011blcem. 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