{"id":299,"date":"2020-06-04T15:27:12","date_gmt":"2020-06-04T13:27:12","guid":{"rendered":"https:\/\/luxurymagazine.cz\/?p=299"},"modified":"2020-08-25T11:37:55","modified_gmt":"2020-08-25T09:37:55","slug":"svycarska-znacka-cyklistickeho-obleceni-assos-otevrela-svuj-butik-v-centru-prahy","status":"publish","type":"post","link":"https:\/\/luxurymagazine.cz\/index.php\/2020\/06\/04\/svycarska-znacka-cyklistickeho-obleceni-assos-otevrela-svuj-butik-v-centru-prahy\/","title":{"rendered":"\u0160v\u00fdcarsk\u00e1 zna\u010dka cyklistick\u00e9ho oble\u010den\u00ed Assos otev\u0159ela sv\u016fj butik v\u00a0centru Prahy"},"content":{"rendered":"\n

P\u0159\u00edmo v centru Prahy, na adrese \u0160irok\u00e1 15, se cyklist\u016fm otev\u0159el butik \u0161v\u00fdcarsk\u00e9 zna\u010dky oble\u010den\u00ed Assos. <\/strong><\/p>\n\n\n\n

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\u201eAssos jsme v \u010cech\u00e1ch a na Slovensku za\u010dali prod\u00e1vat v roce 2013. V Praze u O2 Areny provozujeme cykloobchod pod n\u00e1zvem Colnago & Assos ProShop, internetov\u00fd obchod assos-shop.cz a Assos dod\u00e1v\u00e1me tak\u00e9 vybran\u00fdm cykloobchod\u016fm v \u010cech\u00e1ch a na Slovensku. Na\u0161\u00edm marketingem byl v\u017edy hlavn\u011b spokojen\u00fd klient. Kdy\u017e jsou cyklisti z n\u011b\u010deho nad\u0161en\u00ed, rychle si to mezi sebou \u0159eknou,\u201c<\/em> konstatuje Petr Ben\u010d\u00edk<\/strong>, kter\u00fd Assos obchodn\u011b zastupuje.<\/p>\n\n\n\n

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Po sedmi letech od vstupu na \u010desk\u00fdch trh m\u00e1 Assos samostatn\u00fd butik<\/strong> v\u011bnovan\u00fd pouze oble\u010den\u00ed <\/strong>t\u00e9to zna\u010dky. Praha<\/strong> se tak postavila po bok mate\u0159sk\u00e9ho Lugana<\/strong> a britsk\u00e9ho Lond\u00fdna<\/strong>. <\/p>\n\n\n\n

\u201eV obchod\u011b u O2 Areny budeme nad\u00e1le Assos prod\u00e1vat, cht\u011bli jsme jej v\u0161ak p\u0159ibl\u00ed\u017eit lidem, pro kter\u00e9 je centrum dostupn\u011bj\u0161\u00ed, v\u010detn\u011b n\u00e1v\u0161t\u011bvn\u00edk\u016f Prahy. Z\u00e1rove\u0148 v\u011b\u0159\u00edme, \u017ee se bude butik l\u00edbit nejen mu\u017e\u016fm, ale tak\u00e9 \u017een\u00e1m, kter\u00e9 v n\u011bm najdou n\u011bco p\u011bkn\u00e9ho pro sebe i p\u0159\u00edpadn\u00fd d\u00e1rek pro partnera nebo kamar\u00e1dku,\u201c <\/em>dod\u00e1v\u00e1 Ben\u010d\u00edk.<\/p>\n\n\n\n

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Nov\u011b otev\u0159en\u00fd butik Assos<\/a><\/strong> nab\u00edz\u00ed \u0161irok\u00fd v\u00fdb\u011br oble\u010den\u00ed do ka\u017ed\u00e9ho po\u010das\u00ed<\/strong> \u2013 na horsk\u00e1 i silni\u010dn\u00ed kola<\/strong>. Z\u00e1kladem \u0161atn\u00edku ka\u017ed\u00e9ho cyklisty jsou kra\u0165asy, proto\u017ee od dob\u0159e padnouc\u00edch cyklo-kra\u0165as\u016f se odv\u00edj\u00ed z\u00e1\u017eitek z j\u00edzdy. A to plat\u00ed pro mu\u017ee i \u017eeny, z\u00e1vodn\u00edky i cyklistick\u00e9 nad\u0161ence. Na prav\u00e9 stran\u011b butiku Assos zaujmou historick\u00e9 obr\u00e1zky z\u00e1vodn\u00edk\u016f, kte\u0159\u00ed Assos vozili bu\u010f tajn\u011b, nebo ve \u0161v\u00fdcarsk\u00e9 reprezentaci. Assos byl toti\u017e prvn\u00ed, kdo vyrobil elastick\u00e9 kra\u0165asy z lycry. V roce 1982 nastala kuriozn\u00ed situace, kdy na Mistrovstv\u00ed sv\u011bta v Goodwoodu skon\u010dili na stupn\u00edch v\u00edt\u011bz\u016f Giuseppe Saronni, Sean Kelly a Greg LeMond a v\u0161ichni m\u011bli na sob\u011b kra\u0165asy Assos. Ov\u0161em aby nena\u0161tvali sv\u00e9 sponzory, m\u011bli se\u0161kr\u00e1ban\u00e1 loga. V zadn\u00ed \u010d\u00e1sti butiku je na zdi velk\u00e1 fotka nebo\u017et\u00edka Laurenta Fignona, tak\u00e9 velk\u00e9ho p\u0159\u00edznivce oble\u010den\u00ed Assos. Pro dotvo\u0159en\u00ed spr\u00e1vn\u00e9 atmosf\u00e9ry jsou v butiku vystavena dv\u011b \u0161pi\u010dkov\u00e1 kola Colnago, kter\u00e1 Petr Ben\u010d\u00edk pl\u00e1nuje pr\u016fb\u011b\u017en\u011b obm\u011b\u0148ovat.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Elitn\u00ed \u010desk\u00fd cyklista Roman Kreuziger<\/strong>, kter\u00fd se z\u00fa\u010dastnil slavnostn\u00edho k\u0159tu nov\u00e9ho Assos butiku, podot\u00fdk\u00e1: <\/p>\n\n\n\n

\u201eDos\u00e1hnout dobr\u00e9ho v\u00fdsledku je jak skl\u00e1da\u010dka. Nen\u00ed to jen o tr\u00e9ninku, ale i o \u017eivotospr\u00e1v\u011b, odpo\u010dinku, vytrvalosti. Oble\u010den\u00ed nen\u00ed detail \u2013 vytv\u00e1\u0159\u00ed p\u0159edpoklady pro kvalitn\u00ed v\u00fdkon. Jsem py\u0161n\u00fd, \u017ee poprv\u00e9 v kari\u00e9\u0159e jezd\u00edm za t\u00fdm, kter\u00fd je vybaven oble\u010den\u00edm Assos. V\u00edm o z\u00e1vodn\u00edc\u00edch, kte\u0159\u00ed si v\u0161\u00edvaj\u00ed vlo\u017eky Assos do kra\u0165as\u016f, co\u017e sv\u011bd\u010d\u00ed o tom, \u017ee zna\u010dka cyklistice rozum\u00ed. Jsem p\u0159ipraven\u00fd na kole trp\u011bt, ale v komfortu.\u201c<\/em> Jeho slova koresponduj\u00ed s filozofi\u00ed zna\u010dky \u2013 \u201esponsor yourself\u201c. <\/p>\n\n\n\n

Dlouh\u00e1 l\u00e9ta toti\u017e nesponzorovali \u017e\u00e1dn\u00fd cyklistick\u00fd t\u00fdm a nech\u00e1vali na profesion\u00e1ln\u00edch z\u00e1vodn\u00edc\u00edch i nad\u0161en\u00fdch amat\u00e9rech, aby si oble\u010den\u00ed Assos koupili sami. Cyklistika je p\u0159\u00edsn\u00e1 a spravedliv\u00e1, kdo chce naplno pro\u017e\u00edt v\u0161echno, co nab\u00edz\u00ed, m\u011bl by b\u00fdt p\u0159ipraven do sebe investovat. Dal\u0161\u00edm mottem zna\u010dky je \u201esuffer in comfort\u201c \u2013 j\u00edzda na kole m\u016f\u017ee b\u00fdt vy\u010derp\u00e1vaj\u00edc\u00ed, ale rozhodn\u011b nen\u00ed t\u0159eba rezignovat na komfort.<\/p>\n\n\n\n

Assos<\/h4>\n\n\n\n

\u0160irok\u00e1 15, 110 00, Praha 1<\/h4>\n\n\n\n

V\u00edce informac\u00ed naleznete na www.assos-shop.cz<\/a><\/strong>.<\/h4>\n\n\n\n
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    P\u0159\u00edmo v centru Prahy, na adrese \u0160irok\u00e1 15, se cyklist\u016fm otev\u0159el butik \u0161v\u00fdcarsk\u00e9 zna\u010dky oble\u010den\u00ed Assos. \u201eAssos jsme v \u010cech\u00e1ch a na Slovensku za\u010dali prod\u00e1vat v roce 2013. V Praze u O2 Areny provozujeme cykloobchod pod n\u00e1zvem Colnago & Assos ProShop, internetov\u00fd obchod assos-shop.cz a Assos dod\u00e1v\u00e1me tak\u00e9 vybran\u00fdm cykloobchod\u016fm v \u010cech\u00e1ch a na Slovensku. Na\u0161\u00edm marketingem byl v\u017edy […]<\/p>\n","protected":false},"author":3,"featured_media":321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,2,12,13],"tags":[],"yoast_head":"\n\u0160v\u00fdcarsk\u00e1 zna\u010dka cyklistick\u00e9ho oble\u010den\u00ed Assos otev\u0159ela sv\u016fj butik v\u00a0centru Prahy - LUXURYMAGAZINE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxurymagazine.cz\/index.php\/2020\/06\/04\/svycarska-znacka-cyklistickeho-obleceni-assos-otevrela-svuj-butik-v-centru-prahy\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160v\u00fdcarsk\u00e1 zna\u010dka cyklistick\u00e9ho oble\u010den\u00ed Assos otev\u0159ela sv\u016fj butik v\u00a0centru Prahy - LUXURYMAGAZINE.cz\" \/>\n<meta property=\"og:description\" content=\"P\u0159\u00edmo v centru Prahy, na adrese \u0160irok\u00e1 15, se cyklist\u016fm otev\u0159el butik \u0161v\u00fdcarsk\u00e9 zna\u010dky oble\u010den\u00ed Assos. \u201eAssos jsme v \u010cech\u00e1ch a na Slovensku za\u010dali prod\u00e1vat v roce 2013. 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